The main hero for this animatic was meant to be an accessible, generally-relatable little boy character we are used to seeing in most television series and games. I didn't want to give him too many extreme features. The more identifiable the better, and the more general, the more kids can feel that they are like or know a kid like him.
In some cases, this is a good thing for a protagonist. He's a kid who saves his parents by befriending dinosaurs- a basic idea but the appeal is core. I wasn't sure what kind of adventures he'd have, so i tried out a lot of different looks. Spy, army guy, etc.